Introducing the

The W and JW Marriott Hotels & Residences

The W and JW Marriott Hotels & Residences is a landmark transit-oriented mixed-use development located at 232 15 Avenue SE in Calgary’s Culture + Entertainment District. This transformative project will contribute an estimated $1.14 billion in private investment, one of Calgary’s largest ever privately-led construction undertakings, delivering significant new housing and benefits to the local economy, tourism sector, and construction industry. Together with the Autograph Collection Hotel by Truman, these three hotels represent a combined $1.47 billion one-time capital investment in Calgary,

Application Reference : LOC2025-0146, DP2025-04119

The Culture + Entertainment District:

Public vs. Private Investment

The W and JW Marriott Hotels & Residences are part of Calgary’s rapidly developing Culture + Entertainment District. The District hosts a number of recently completed, under construction, and soon-to-be constructed city-building projects representing billions of dollars in public investment.

Economic Impact Assessment

Truman will bring three new hotel developments to the Culture + Entertainment District, The W and JW Marriott Hotels & Residences, and the Autograph Collection Hotel. Together, these three developments represent one of the largest non-industrial projects currently being pursued in Alberta and will add over 700 hotel rooms within short walking distance of the BMO Centre. Parcel Economics was hired to determine the economic benefits associated with the three hotel buildings and determined the following:

  • Construction combines between the three hotels to total a $1.47 billion one-time capital investment in Calgary, a one time increase of $1.49 billion in GDP value, 9,180 full time jobs associated with development, and $555 million in government revenues collected through taxes and levies.

  • Once operational, the three hotels are expected to contribute $113 million annually to the national economy, create 980 full time jobs, and generate $33 million in government revenues.

  • The three new hotels will generate significant spending by tourists visiting Calgary, an estimated total of $104 million annually, $96 million in added value to the economy, 850 additional full time jobs in supporting industries, and $35 million in additional government revenue.

  • Full study by Parcel Economics is available for download below.

A Key Need

The Calgary Hotel Association has identified a dire local shortage of hotel rooms — a deficiency of over 4,500 hotel rooms in the region and a minimum of 1,500 within 1,000ft of the BMO Centre. As Western Canada’s largest and newest convention facility, the BMO Centre is unable to maximize its Class A standing without access to more hotel capacity and diversity. Access to hotel rooms will be critical to the success of Scotia Place (set to open Q4 2027) and will drive YYC Airport’s expansion plans for international routes. Without more hotel rooms built, significant economic benefits will continue to go unrealized and The City will be unable to maximize a return on major public investments.

Proposed Direct Control District & Policy Amendment

The W and JW Marriott Hotels & Residences site is currently designated Centre City Mixed-Use (CC-X) District, which is a common Land Use District located throughout the Beltline that enables high-density and mixed-use development. CC-X is designed to accommodate intense development, with density measured through Floor Area Ratio (FAR) rather than traditional height or lot coverage metrics. The development vision proposes 20.0 FAR, approximately 1.5 million square feet (+/-140,000 square metres) of gross floor area. 8.0 FAR is allowed by right, and an additional 12.0 FAR will need to be accounted for through density bonusing mechanisms that benefit the Beltline.

To enable the development vision, the project team is proposing a land use redesignation to a Direct Control (DC) District based on the existing CC-X District. A Direct Control District contains site specific rules based on a rationale determined in concert with The City. In this instance, the proposed design is mostly in alignment with the CC-X District, with some rules in the DC District to accommodate the proposed FAR and associated floorplate sizes.

The site falls within the Mixed Use – High Density Policy Area of the Beltline Area Redevelopment Plan (ARP) Part 2, which is envisioned to evolve into a high-density multi-residential and mixed-use area bridging the Beltline and East Victoria Park. Signature development of high architectural merit is encouraged in this location to announce arrival into downtown Calgary.

Though the proposed design largely fits the rules and regulations of the Beltline ARP Part 2, a Local Area Plan amendment will be required to support the proposed development vision for The W and JW Marriott Hotels & Residences. There are a number of specific text and map amendments proposed pertaining to the special nature of the site, the details of which will be determined in concert with The City of Calgary.

  • Direct Control (DC) District based on the existing Centre City Mixed Use (CC-X) District.

  • Base FAR : 8.0

    Proposed FAR : 20.0

  • No Building Height Maximum per existing Centre City Mixed Use (CC-X) District.

  • A variety of map and text-based amendments to the Beltline Area Redevelopment Plan (ARP) Part 2 for unique FAR and building design rules.

A New Calgary Landmark

City Shaping Design

The arrival of The W and JW Marriott Hotels & Residences will create a striking gateway experience to Calgary's Greater Downtown, along a transforming MacLeod Trail. When completed, these will be among the tallest buildings in Western Canada, standing at 65 and 69 storeys. Truman recognizes how important these buildings will be to Calgary’s skyline for the next century and are investing in exceptional architectural design.

Development Overview

The W Hotel & Residences

Residences : 226 (comprised of 54 one-bedroom; 136 two-bedroom; 36 three+ bedroom residences)

Hotel Rooms : 151 W Hotel Rooms

Tower Amenity : ± 125,000 sq.ft. (Restaurants, Retail, Conference Space, Spa, Pools, Fitness Area, Lounges)

62-63 Floor Public Observatory : ± 39,000 sq.ft.

Parking : 241 Parking Stalls

The JW Marriott Hotel & Residences

Residences : 146 (comprised of 22 one-bedroom; 108 two-bedroom; 16 three+bedroom residences)

Hotel Rooms : 242 JW Marriott Hotel Rooms

Tower Amenity : ± 150,000 sq.ft. (Restaurants, Retail, Conference Space, Spa, Pools, Fitness Area, Lounges)

Parking : 154 Parking Stalls

The W and JW Marriott campus will include two luxury anchor hotels with a unified multi-storey podium featuring restaurants, retail, and conference spaces in support of the primary hotel program. Branded residences will be located on upper storeys, and the top of the buildings will host a publicly accessible observation deck, restaurant, and other amenities.

This application was reviewed by Calgary's Urban Design Review Panel (UDRP) twice, a technical review body composed of design experts. UDRP endorsed the design, noting in their feedback “This project will be highly successful and will dramatically change the Calgary skyline for years to come. When compared to other catalytic or iconic projects in the city – such as Telus Sky, Brookfield Place, or even the Event Centre, this project raises the level of urban design expectations by establishing meaningful, human-scaled connections to the street on all facades.”

A Calgary Icon

Partnering with Marriott International

  • The W

    At 69 Storeys, with 151 Hotel Rooms and 226 Residences, the arrival of the W Hotel marks an exciting milestone for Calgary, introducing a globally acclaimed hospitality brand celebrated for its bold style, dynamic energy, and unparalleled guest experiences. As part of the prestigious Marriott International portfolio, W Hotels has made its mark in over 50 iconic destinations worldwide, from New York and London to Dubai, Bali, and Sydney, each offering a striking blend of contemporary design, local character, and world-class amenities. Known for pushing boundaries, W’s unmistakable style fuses luxury with avant-garde art, fashion, and music, creating immersive spaces that are as social as they are sophisticated.

  • JW Marriott

    The JW Marriott will measure 65 Storeys, and host 242 Hotel Rooms and 146 Residences. The introduction of JW Marriott to Calgary represents a new benchmark in refined hospitality, bringing with it a legacy of timeless elegance, thoughtful service, and world-class amenities. As a flagship brand within the globally respected Marriott International portfolio, JW Marriott has established itself in over 100 premier locations worldwide, earning a reputation for understated luxury and exceptional guest experiences. Designed for the discerning traveler, JW Marriott blends classic sophistication with modern comfort, offering serene spaces, elevated wellness experiences, and award-winning culinary offerings.

Materials for Download

Outreach

Truman is committed to being a good neighbour and working with the community throughout this Land Use Redesignation and Development Permit application process. The project team has reached out to residents via hand delivered mailers and site signage to share information about the proposed applications. These materials include contact information for the project team by phone and email, in addition to a project website link that will host a variety of updated materials and supporting studies. A variety of community partner groups and nearby condo boards received information packages and meeting invitations, which was followed by a Digital Information Session on September 4, 2025 where the project team shared the latest project status. 

Thank you to those who attended our September 4, 2025 Digital Information Session.

Anyone unable to attend can download a copy of the presentation above.

Get in touch

The project team will be undertaking a meaningful and comprehensive outreach process in support of this application to ensure a clear and transparent experience. You can find out more about this proposal and share your thoughts directly using the contact information or feedback form below.

Project Team

Email engage@civicworks.ca
Phone 587 747 0317

The City of Calgary

City Website developmentmap.calgary.ca
Land Use Redesignation LOC2025-0146 Development Permit DP2025-04119

Meet the Team